CONCORDPROPERTIES
Brand Standards · Refined Heritage

A timeless mark, finally given a system.

Navy authority, ivory paper, a restrained brass for moments of distinction. One brand standard powering the website and the app alike.

The mark
CONCORDPROPERTIES
CONCORDPROPERTIES

The faceted emblem evolves Concord's existing geometric mark into a navy gem catching a single brass facet — property as a valued asset. Wordmark set in Cinzel caps, generously letterspaced. Works on ivory and reversed on navy.

Color
Navy · primary
#00385E
Navy deep
#002740
Brass · accent
#B0883C
Ivory · paper
#F6F3EC
Paper · surface
#FFFFFF
Ink · text
#1A2330

Navy is the structural brand color. Brass is rare — reserved for points of distinction (a key CTA, a rule, a number). Warm ivory keeps the whole system from feeling cold or corporate.

Typography
Display · CinzelSite selection to storefront
Headline · Source SerifDecades of retail development across the Southeast.
Lead · Source SerifA confident lead paragraph carries the heritage warmth into longer reading.
Body · MulishInterface and body copy stay clean, neutral, and highly legible — the working voice of the brand.
Eyebrow · Cinzel capsOur Team · Properties · Projects
Buttons & inputs
App components
LeasePSALOI High riskCautionClear p.14 · §7.3
HighPersonal guaranty — full term, no burn-off

Owner guarantees the entire 15-year term with no reduction. Maximum personal exposure.

"…Tenant's guaranty shall remain in full force for the entire Term and shall not be reduced…"
Page 41 · §12.1View in document →
72 / 100
Deal-risk score
120+
Retail projects delivered

The same tokens that style the marketing site theme the white-labeled contract-review app — risk badges, citations, and the deal-risk score all wear Concord's navy + brass.