Concord Properties · Brand Direction

Three homepages, one company. Pick the direction.

Same real content — Charlotte retail development firm — rendered three ways. All keep Concord's navy heritage; they differ in how far we modernize. Click each to walk the full homepage.

Option A

Refined Heritage

Premium & institutional. Navy + brass + ivory, Cinzel serif caps. Timeless, white-glove — most faithful to today's logo.

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Option B

Modern Authority

Navy modernized. Steel-blue accent, big bold Archivo type, crisp white. Confident developer — best bridge into the app.

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Option C

Grounded Builder

Navy + warm clay & sand, sturdy slab type. Approachable, regional, hands-on — stands apart from cold navy CRE.

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Also: the Refined Heritage brand system (the full standard). Pick a direction and I'll build the marketing site + white-labeled app on it.